UX Transaction Hacking

Speaker at Hacking Connections, Coca-Cola, 2019

As part of Peña Defilló (Publicis and Starcom holding company), I introduced different opportunities for Transactional Hacking in the Dominican Republic.

Transaction Hacking is a technique based on device penetration and high delivery adoption that uses data to reduce client acquisition cost on ecommerces.

Transaction Hacking

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